Paul Lukas (@UniWatch) tweeted the below photo of two new Wake Forest helmet prototypes. One is the increasingly popular matte black, which does not look too different from other matte black helmets teams like the Oregon State Beavers have worn in recent years. The white helmet piques my interest, though, bringing back the all-too-seldom used Demon Deacon logo.
The Deac has long been a personal mascot favorite of this blogger. Universities started moving away from people and animals as logos in the 1990s, sacrificing such great brand identifiers as the Demon Deacon. Wake’s move to serif font WF is not as egregious as the Arizona State Sun Devils replacing Sparky with a USB port icon, but I digress.
Beyond the new designs, a new Wake Forest helmet is worthy your attention because of the university’s extensive research into concussion prevention, specifically helmet safety. While swag is becoming an increasingly important recruiting tool for football programs, helmet advancement has a far more significant and necessary implication on the game.