The College Football Playoff Is Named…The College Football Playoff

January 3, 2012; New Orleans, LA, USA; A view of a sign for the Bowl Championship Series for the Sugar Bowl between the Michigan Wolverines and the Virginia Tech Hokies at the Mercedes-Benz Superdome. Mandatory Credit: Derick E. Hingle-USA TODAY Sports

Well, no one can accuse the new college football playoff of false advertising. Today, the new postseason system was christened as the…College Football Playoff.

Bill Hancock was not lying when he told The Kansas City Star: “it will be simple and descriptive.”

Not since the Krusty Partially Gelatinated Non-Dairy Gum-Based Beverage has a product or event name so accurately and thoroughly identified itself. Now, the simplicity wouldn’t be noteworthy, were it not for a fine point Sports Illustrated‘s Stewart Mandel made:

The above linked Kansas City Star piece says Hancock and Co. plan to avoid corporate sponsor titles, a temporary win for traditionalists who would rather not see the new system devolve into the shameless commercial-driving entity many of the bowl games have become.

However, his description that “College Football Playoff” is “more…Masters than NASCAR” is debatable. Basketball has its Final Four, a simple but effective name that effortlessly describes the event and carries a certain mystique.

After years of the inconsistencies and controversies of the BCS though, a name is a very minor quibble. Personally, I will spare my indignation for the first deserving five bypassed for the final berth.