In an effort to draw more of an audience, halftime at this year’s College Football Playoff will feature a performance by Kendrick Lamar.
The College Football Playoff has been making a handful of changes over the years, starting with moving from Dec. 31 games to Jan. 1 thanks to a dip in ratings on New Year’s Eve. Not many people are willing to pass up New Year’s Eve festivities to watch football games, and the playoff committee realized that.
Now that the games are moved to New Year’s Day, with a title game coming the following week, there have been more changes implemented to draw more viewers.
The biggest? Adding a halftime show which gives the national title a Super Bowl-like vibe and could draw a larger viewership. This was a great move by the playoff and it decided to pick Kendrick Lamar as the halftime performer, which was another great move as he has millions of fans around the country.
Buckle up. @kendricklamar is our halftime performer at the @CFBPlayoff national championship game! pic.twitter.com/YwOrNXra8L
— ESPN (@espn) December 19, 2017
Lamar is one of the top rap artists in the country and he will draw crowds just for his performance at halftime, which should bump the ratings for the playoff immensely.
Fans of Clemson, Alabama, Georgia and Oklahoma will all be on the edge of their seats on New Year’s Day as they compete for a chance to play in what could be the most viewed national title game in college football history. No longer is it just another college game, but it has Super Bowl-like intrigue, even for those who don’t follow the sport.
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Could this be the start of a trend that could make the college football national title game nearly as popular as the Super Bowl? We will soon find out.