Texas Football: Separate NIL groups form Texas One Fund

Oct 15, 2022; Austin, Texas, USA; Texas Longhorns linebacker DeMarvion Overshown (0) greets fans after a victory over the Iowa State Cyclones at Darrell K Royal-Texas Memorial Stadium. Mandatory Credit: Scott Wachter-USA TODAY Sports
Oct 15, 2022; Austin, Texas, USA; Texas Longhorns linebacker DeMarvion Overshown (0) greets fans after a victory over the Iowa State Cyclones at Darrell K Royal-Texas Memorial Stadium. Mandatory Credit: Scott Wachter-USA TODAY Sports /
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Texas Football’s NIL will now be under the Texas One Fund. 

They say that everything is bigger in Texas. The university with the largest athletic budget in college football might now have the largest Name, Image, and Likeness conglomerate in college football as five separate NIL collectives have joined together to form the Texas One Fund.

The goal of the Fund is to “create” a positive community impact through a one-stop fund that assists Texas athletes in cultivating and facilitating Name, Image, and Likeness (NIL) opportunities, ensuring collegiate athlete success year after year.”

Though football is the driver of campus athletics, all athletes at the university benefit from the Fund as donors can cultivate NIL opportunities for athletes from any sport at the University ofTexas. The five collectives that have joined are The Clark Field Collective, Horns With Heart, the baseball-focused Occupy Left Field, the basketball-centric 40 Pack, and the golf-oriented National Championship Golf Foundation.

“We are very pleased with the formation of Texas One Fund,” Texas athletics director Chris Del Conte said in a statement. “As a 501(c)(3) organization, it provides our fans, donors, and supporters a way to contribute to NIL opportunities for our student-athletes and for our student-athletes to support essential community programs.

We believe this is the best way to bolster NIL initiatives for our student-athletes and support the meaningful interactions they can make in the charitable community.”

Those who were the individual collectives’ heads also saw the benefit of unifying under one umbrella. “After executing numerous NIL deals, we were able to see the need for a bigger positive community impact and a streamlined setup,” said Nick Shuley, founder of Clark Field Collective.

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The Texas One Fund will comprise an executive board of donors, alums, and business leaders; and individual boards representing each Texas athletic program. Austin attorney Patrick Smith will serve as the Fund’s first president.