ESPN.com’s Brett McMurphy reports that the former Big East is renamed American Athletic Conference, or AAC.
American Athletic Conference is new name for former Big East, sources told @espn
— Brett McMurphy (@McMurphyESPN) April 3, 2013
Conference commissioner Mike Aresco appeared on The Tim Brando Show last month amid rumors the league was adding Tulsa and East Carolina across all sports. Areseco said a new name would be announced this month.
With Tulsa now en tow, the former Big East begins its rebranding.
Other possibilities floated included American Metro Conference, a moniker that harks to the defunct Metro Conference. It was also a fitting suggestion, considering five of the league’s members were affiliated with the Metro before its closure in 1995: East Carolina, Cincinnati, Memphis, Tulane and Temple.
The non-football-playing, private universities breaking away from the current incarnation of the Big East will retain the league’s title.
The alphabet soup of conference realignment now has an AAC, an ACC and a CAA. It all feels a bit like pro wrestling’s territorial days of the 1980s when there was AWA, CWA, NWA, UWF and WWF.
*sigh* Can we start the movement to refer to the new league simply as the American or AmAth?
UPDATE: It appears the conference is indeed playing on branding itself sans acronym:
For those asking, the conference intends to emphasize “The American” as its brand, not an acronym.