Northern Illinois Goes Out To Lunch On Its Jordan Lynch Heisman Campaign

Nov 30, 2012; Detroit, MI, USA; Northern Illinois Huskies quarterback Jordan Lynch (6) rushes the ball in the second quarter of the 2012 MAC Championship against the Kent State Golden Flashes at Ford Field. Mandatory Credit: Andrew Weber-USA TODAY Sports

The Jordan Lynch Heisman campaign is out to lunch — quite literally.

Northern Illinois athletics officially launched the Heisman campaign of senior quarterback Jordan Lynch, and it’s a doozy.

NIU is mailing Heisman voters a package that includes a notepad, postcard and the hook, a Jordan Lynch lunch box. Photo below is via @mikecasazza.

Jordan Lynch Heisman campaign package

The lunch box is indicative of Lynch’s “lunch pail” or workmanlike style of play. Other, past Heisman campaigns have similarly marketed their players. Dan Persa’s campaign featured purple dumbells; Kansas State issued a card with a bandage on it to invoke Collin Klein’s hard-nosed mentality.

Last season, Lynch’s “lunch pail” style yielded much gaudier numbers than perhaps excepted of a blue collar type player. He passed for 3138 yards and 25 touchdowns (with just six interceptions), and rushed for another 1815 yards and 19 touchdowns. He was just shy of the illustrious 20-20 Club, and could be a real contender to join Cam Newton as the only quarterbacks ever in the 30-20 Touchdown Club.

Lynch isn’t simply dual-threat, either. He can also punt:

JordanLynchFor6.com is the official online home for Lynch’s campaign.

Not to be outdone by fellow MAC Heisman hopeful Dri Archer, whose website will feature a weekly comic strip, JordanLynchFor6.com is home of a regular web series, “Lunch With Lynch.”

The NIU senior is a preseason candidate for several awards, including SaturdayBlitz.com’s own Detmer Award. Lynch won the second annual installment of the Detmer Award in 2012.

He also appears on watch lists for the Maxwell, Davey O’Brien, Manning and Johnny Unitas Golden Arm Awards.