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Big 12 football: 3 most overrated head coaches ahead of 2023 season

By Connor Muldowney

Dec 29, 2022; San Antonio, Texas, USA; Texas Longhorns head coach Steve Sarkisian watches from the sidelines in the second half against the Washington Huskies during the 2022 Alamo Bowl at Alamodome. Mandatory Credit: Kirby Lee-USA TODAY Sports
Dec 29, 2022; San Antonio, Texas, USA; Texas Longhorns head coach Steve Sarkisian watches from the sidelines in the second half against the Washington Huskies during the 2022 Alamo Bowl at Alamodome. Mandatory Credit: Kirby Lee-USA TODAY Sports /
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Iowa State head football coach Matt Campbell leads warmup drills prior to kickoff against West Virginia during a NCAA football game at Jack Trice Stadium in Ames on Saturday, Nov. 5, 2022.Iowastatevswvu 202201105 Bh
Iowa State head football coach Matt Campbell leads warmup drills prior to kickoff against West Virginia during a NCAA football game at Jack Trice Stadium in Ames on Saturday, Nov. 5, 2022.Iowastatevswvu 202201105 Bh /

1. Matt Campbell, Iowa State

Surprised to see Matt Campbell at No. 1 on this list? You shouldn’t be. The Iowa State head coach has constantly been considered one of the best in the league (he probably is) but he also gets away with some really mediocre seasons.

You might even see some fans say he’s the best coach in the conference and he gets treated as such every year because he’s always the subject of coaching carousel rumors for bigger jobs.

Campbell continues to turn down other jobs and remain the Iowa State head coach because he’s incredibly loyal, but Cyclone fans have to expect more than 7-8 wins as the ceiling. I get that Iowa State isn’t a historical power, but the way people treat Campbell is almost like he can do no wrong.

Coming off a 4-8 season in 2022, I am in the boat that he should have to win at least eight games in 2023 to really stay off the “warm” seat. He probably won’t even be discussed as a hot seat head coach, but that’s exactly why he’s overrated.

He’s a good coach, but he’s treated like a legend in Ames (a Fiesta Bowl win will do that).

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